building brands in digital landscape
building brands
in digital landscape
building brands in digital landscape
an ordinary kid
hi, i'm vy mai, a normal kid dwelling on the daily heartbeat of life, very curious about the adventures creativity might take me on, in the mission of driving meaningful changes in the world.
an ordinary kid
hi, i'm vy mai, a normal kid dwelling on the daily heartbeat of life, very curious about the adventures creativity might take me on, in the mission of driving meaningful changes in the world.
an ordinary kid
hi, i'm vy mai, a normal kid dwelling on the daily heartbeat of life, very curious about the adventures creativity might take me on, in the mission of driving meaningful changes in the world.
focus and strength
i'm a research-driven designer / conceptual thinker focusing on building brands, mostly in digital landscape. crafting authentic creative direction is my aspiration and natural super power. i help brands articulate their vision and bring forth authenticity.
focus and strength
i'm a research-driven designer / conceptual thinker focusing on building brands, mostly in digital landscape. crafting authentic creative direction is my aspiration and natural super power. i help brands articulate their vision and bring forth authenticity.
focus and strength
i'm a research-driven designer / conceptual thinker focusing on building brands, mostly in digital landscape. crafting authentic creative direction is my aspiration and natural super power. i help brands articulate their vision and bring forth authenticity.
mission and value
as a designer, solving business problems and fostering long-term relationships are my top priorities, over trophies and popularity.
mission and value
as a designer, solving business problems and fostering long-term relationships are my top priorities, over trophies and popularity.
mission and value
as a designer, solving business problems and fostering long-term relationships are my top priorities, over trophies and popularity.
to listen and to help
in the world where voices clamor to be heard, i want to be the listener and the helper, the air and the water— flow, ease, and benefit all things, invisible yet powerful.
to listen and to help
in the world where voices clamor to be heard, i want to be the listener and the helper, the air and the water— flow, ease, and benefit all things, invisible yet powerful.
to listen and to help
in the world where voices clamor to be heard, i want to be the listener and the helper, the air and the water— flow, ease, and benefit all things, invisible yet powerful.
respectful collaboration
i collaborate with clients who see people, respect boundaries, and embrace rest and family time as the keys to productivity.
respectful collaboration
i collaborate with clients who see people, respect boundaries, and embrace rest and family time as the keys to productivity.
respectful collaboration
i collaborate with clients who see people, respect boundaries, and embrace rest and family time as the keys to productivity.
enjoy the ride
i ran very hard to win every miles all my younger years only to learn the life-changing lesson of being still. to stop, to know that i have enough, to enjoy my own journey, one day at a time, are the real goals.
enjoy the ride
i ran very hard to win every miles all my younger years only to learn the life-changing lesson of being still. to stop, to know that i have enough, to enjoy my own journey, one day at a time, are the real goals.
enjoy the ride
i ran very hard to win every miles all my younger years only to learn the life-changing lesson of being still. to stop, to know that i have enough, to enjoy my own journey, one day at a time, are the real goals.
my liberation notes
flashy characters, power games, and ego parades aren't my things. design is a profession, not show business. creativity is disruptive and boundless by nature, so its people should not be their own obstacles, whether through preconceptions or ego.
my liberation notes
flashy characters, power games, and ego parades aren't my things. design is a profession, not show business. creativity is disruptive and boundless by nature, so its people should not be their own obstacles, whether through preconceptions or ego.
my liberation notes
flashy characters, power games, and ego parades aren't my things. design is a profession, not show business. creativity is disruptive and boundless by nature, so its people should not be their own obstacles, whether through preconceptions or ego.
feature
feature
brandnew
nunchuk spotted on brandnew
nunchuk rebranding project spotted by brandnew - the renown platform among designers for relevant branding critiques and discussion.
brandnew
nunchuk spotted on brandnew
nunchuk rebranding project spotted by brandnew - the renown platform among designers for relevant branding critiques and discussion.
brandnew
nunchuk spotted on brandnew
nunchuk rebranding project spotted by brandnew - the renown platform among designers for relevant branding critiques and discussion.
saigoneer
an ode to sữa ông thọ and the games of our saigon childhood
sữa ông thọ advertising project was featured in multiple news outlets at the time it published, including this in-depth article about its cultural background and inspiration by saigoneer.
saigoneer
an ode to sữa ông thọ and the games of our saigon childhood
sữa ông thọ advertising project was featured in multiple news outlets at the time it published, including this in-depth article about its cultural background and inspiration by saigoneer.
saigoneer
an ode to sữa ông thọ and the games of our saigon childhood
sữa ông thọ advertising project was featured in multiple news outlets at the time it published, including this in-depth article about its cultural background and inspiration by saigoneer.
idesign
gieo featured on idesign
talking with idesign about the process and ideas behind my graduation project.
idesign
gieo featured on idesign
talking with idesign about the process and ideas behind my graduation project.
idesign
gieo featured on idesign
talking with idesign about the process and ideas behind my graduation project.
work experience
work experience
talespin jul 2023 - present
brand / digital designer
developed concepts for artistic assets to represent the company’s brand and products.
recommended updates to brand guidelines for consistency with the evolving brand identity.
revamped company website, developed various internal and external marketing materials.
brand / digital designer
talespin jul 2023 - present
developed concepts for artistic assets to represent the company’s brand and products.
recommended updates to brand guidelines for consistency with the evolving brand identity.
revamped company website, developed various internal and external marketing materials.
brand / digital designer
talespin jul 2023 - present
developed concepts for artistic assets to represent the company’s brand and products.
recommended updates to brand guidelines for consistency with the evolving brand identity.
revamped company website, developed various internal and external marketing materials.
nunchuk jun 2022 - dec 2022
lead brand designer
working directly with nunchuk's founder, head of product marketing, ux designers, 3d artist, and developers to deliver the new brand identity and official website.
lead brand designer
nunchuk jun 2022 - dec 2022
working directly with nunchuk's founder, head of product marketing, ux designers, 3d artist, and developers to deliver the new brand identity and official website.
lead brand designer
nunchuk jun 2022 - dec 2022
working directly with nunchuk's founder, head of product marketing, ux designers, 3d artist, and developers to deliver the new brand identity and official website.
jun 2020 - jun 2022
independent creative
villa le voile - web design
working with chickadee lab's team to craft a bespoke website concept and deliver website for villa le voile, a timeless muse of saigon architecture and history.
mai - brand identity
creating brand identity for a local vietnamese crochet shop, producing packaging, merchandises, and social content.
nhỏ làm bánh - brand identity
independent creative
jun 2020 - jun 2022
villa le voile - web design
working with chickadee lab's team to craft a bespoke website concept and deliver website for villa le voile, a timeless muse of saigon architecture and history.
mai - brand identity
creating brand identity for a local vietnamese crochet shop, producing packaging, merchandises, and social content.
nhỏ làm bánh - brand identity
independent creative
jun 2020 - jun 2022
villa le voile - web design
working with chickadee lab's team to craft a bespoke website concept and deliver website for villa le voile, a timeless muse of saigon architecture and history.
mai - brand identity
creating brand identity for a local vietnamese crochet shop, producing packaging, merchandises, and social content.
nhỏ làm bánh - brand identity
m-n associates jan 2020 - may 2020
brand / digital designer
designing digital experiences for brands based on the given branding concepts.
adapting creative direction onto multiple brand touchpoints.
brand / digital designer
m-n associates jan 2020 - may 2020
designing digital experiences for brands based on the given branding concepts.
adapting creative direction onto multiple brand touchpoints.
brand / digital designer
m-n associates jan 2020 - may 2020
designing digital experiences for brands based on the given branding concepts.
adapting creative direction onto multiple brand touchpoints.
asa lighting design studio 2018
graphic intern
designing graphics for multiple brand touchpoints following the brand guideline.
graphic intern
asa lighting design studio 2018
designing graphics for multiple brand touchpoints following the brand guideline.
graphic intern
asa lighting design studio 2018
designing graphics for multiple brand touchpoints following the brand guideline.
education
education
ho chi minh city university of architecture 2015 - 2019
bachelor of graphic design
salutatorian of 2019 class, ui/ux design
graduation project: website and brand identity for gieo - the natural farming produces chains
bachelor of graphic design
ho chi minh city university of architecture 2015 - 2019
salutatorian of 2019 class, ui/ux design
graduation project: website and brand identity for gieo - the natural farming produces chains
bachelor of graphic design
ho chi minh city university of architecture 2015 - 2019
salutatorian of 2019 class, ui/ux design
graduation project: website and brand identity for gieo - the natural farming produces chains
“sleeping well is a good thing. wake up fresh, eat well, work hard, get a good rest and get a good sleep, then that’s a good life.
so have a good night, everyone.”
“sleeping well is a good thing. wake up fresh, eat well, work hard, get a good rest and get a good sleep, then that’s a good life.
so have a good night, everyone.”
@2025 vy mai. all rights reserved
@2025 vy mai. all rights reserved
@2025 vy mai. all rights reserved