nunchuk

blazing the new era for the future of bitcoin custody

nunchuk.io

nunchuk.io

nunchuk.io

nunchuk.io

nunchuk.io

nunchuk.io

nunchuk isn’t just any bitcoin wallet, it’s a visionary force in digital security, built to deliver cutting-edge protection with uncompromising ease of use for the bitcoin community. from the outset, this driven team saw the future of finance with a clarity and conviction few others dared.

at the turning point of advancing from the free beta app to their groundbreaking paid services, nunchuk's old identity didn’t serve them well. for long they had struggled with crafting the appropriate brand expression which could thoughtfully express their bold spirit and pioneering mission. therefore, the goal is to visualize nunchuk in its new era.

year

2022

scope

brand identity / web design

client

nunchuk

collaborator

development: coderpush & nunchuk

3D execution: g-tran tien

brand strategy: nunchuk




the concept

profoundly inspired by bruce lee’s philosophy of relentless efficiency and focus, nunchuk’s brand is defined by precision, simplicity, and impact. our goal is to deliver a solid, user-friendly, and futuristic brand experience.

the direction is to strip away the excessive layers of old identity and unlearn the common trending web3 tech treatments until the essence and originality of nunchuk reveal, just like bruce lee’s practice.


the concept

profoundly inspired by bruce lee’s philosophy of relentless efficiency and focus, nunchuk’s brand is defined by precision, simplicity, and impact. our goal is to deliver a solid, user-friendly, and futuristic brand experience.

the direction is to strip away the excessive layers of old identity and unlearn the common trending web3 tech treatments until the essence and originality of nunchuk reveal, just like bruce lee’s practice.









typography

raleway is added as the headline typeface to complement the existing lato, infusing sharp professionalism to the approachable ease. raleway’s clean, bold lines and confident presence bring a sense of directness and solid intellect, while lato’s semi-rounded features add warmth and clarity to body text. together, they express nunchuk’s powerful yet grounded tone of voice.


typography

raleway is added as the headline typeface to complement the existing lato, infusing sharp professionalism to the approachable ease. raleway’s clean, bold lines and confident presence bring a sense of directness and solid intellect, while lato’s semi-rounded features add warmth and clarity to body text. together, they express nunchuk’s powerful yet grounded tone of voice.


colors

we refined nunchuk’s color identity by elevating yellow as the key accent while maintaining teal as a foundation. the main dark theme in the previous identity is altered by the light grey theme to enhances clarity and accessibility, supporting nunchuk’s goal of appealing to both experienced bitcoiners and newcomers.


colors

we refined nunchuk’s color identity by elevating yellow as the key accent while maintaining teal as a foundation. the main dark theme in the previous identity is altered by the light grey theme to enhances clarity and accessibility, supporting nunchuk’s goal of appealing to both experienced bitcoiners and newcomers.


photography

staying true to nunchuk’s no-nonsense ethos and bitcoin’s role as a cutting-edge yet practical financial tool, we opted for real-life photography over illustrations. the raw, unposed imagery reflects the authenticity of its community and reinforces nunchuk’s commitment to straightforward, effective security.


photography

staying true to nunchuk’s no-nonsense ethos and bitcoin’s role as a cutting-edge yet practical financial tool, we opted for real-life photography over illustrations. the raw, unposed imagery reflects the authenticity of its community and reinforces nunchuk’s commitment to straightforward, effective security.


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©2025 vy mai. all rights reserved

vymai.design@gmail.com

vymai.design@gmail.com

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©2025 vy mai. all rights reserved

©2025 vy mai