talespin
empowering workforces through the power of ai and spatial computing
founded in 2015, talespin develops spatial computing platforms that revolutionize talent development and skills mobility for the future of work. leveraging artificial intelligence and immersive vr/xr experiences, their platform hones employee soft skills through real-time learning simulations.
at talespin’s core is the belief that true progress lies in embracing technological disruption while empowering people to thrive alongside it.
year
2023
scope
brand evolution / web design
client
talespin
a brand evolution
despite its pioneering vision and well-crafted strategy, talespin’s visual identity lagged behind, making it harder to communicate its mission, clarify its brand narrative, and resonate in a competitive market that is also full of myths.
for this brand evolution, we aim for:
reinvigorate the identity—craft a brand that feels transformative yet grounded, futuristic yet relevant —rooted in cutting-edge technology and the delicate art of being human
bring talespin’s immersive storytelling to life—seamlessly blend their virtual imaginative worlds with reality, showcase real-world use cases, and create an emotional connection with audiences.
a brand evolution
despite its pioneering vision and well-crafted strategy, talespin’s visual identity lagged behind, making it harder to communicate its mission, clarify its brand narrative, and resonate in a competitive market that is also full of myths.
for this brand evolution, we aim for:
reinvigorate the identity—craft a brand that feels transformative yet grounded, futuristic yet relevant —rooted in cutting-edge technology and the delicate art of being human
bring talespin’s immersive storytelling to life—seamlessly blend their virtual imaginative worlds with reality, showcase real-world use cases, and create an emotional connection with audiences.
details
midjourney + photoshop
process breakdown
the inspo
talespin merges 'tale' and 'tailspin' to embody the power of storytelling and the team’s mission to flip the narrative—placing humans at the center of a world shaped by accelerating technology. in an era where artificial intelligence and automation are often seen as threats, talespin reinforces what makes us uniquely human—our ability to think, connect, and lead—empowering people to take the wheel of their future.
the inspo
talespin merges 'tale' and 'tailspin' to embody the power of storytelling and the team’s mission to flip the narrative—placing humans at the center of a world shaped by accelerating technology. in an era where artificial intelligence and automation are often seen as threats, talespin reinforces what makes us uniquely human—our ability to think, connect, and lead—empowering people to take the wheel of their future.
imagery
guided by our leadership team, we used midjourney to enhance storytelling, depicting immersive learning as a seamless part of everyday life rather than an alien, unrealistic promise of a far-fetched future. the goal was to move beyond the clichés of vr/xr technology—bulky robotic headsets and distant sci-fi fantasies— and create visuals that engage audiences in the practical, powerful force of immersive learning.
my process involved defining the art direction, generating ai photography, and meticulously curating, editing, and blending talespin’s virtual worlds and characters into these scenes.
imagery
guided by our leadership team, we used midjourney to enhance storytelling, depicting immersive learning as a seamless part of everyday life rather than an alien, unrealistic promise of a far-fetched future. the goal was to move beyond the clichés of vr/xr technology—bulky robotic headsets and distant sci-fi fantasies— and create visuals that engage audiences in the practical, powerful force of immersive learning.
my process involved defining the art direction, generating ai photography, and meticulously curating, editing, and blending talespin’s virtual worlds and characters into these scenes.
color palette
talespin’s original branding embraced a dual color scheme—subtle ‘light vapor blue’ and deep ‘exo blue,’ accented by ‘helio yellow.’ inspired by the magnificent night sky just as the sun is setting, this palette represents the contrast between the end of one environment, and entering into the entire new one.
while its initial execution didn't hit the mark, its potential was immense. these colors offer a calm, distinctive presence amid the loud hues of the tech industry—perfectly aligning with talespin’s mission to develop human-centric soft skills. my goal is to refine and amplify this palette, creating a grounded, breathable aesthetic that not only stands out but cements talespin as a visionary leader in soft-skills training.
color palette
talespin’s original branding embraced a dual color scheme—subtle ‘light vapor blue’ and deep ‘exo blue,’ accented by ‘helio yellow.’ inspired by the magnificent night sky just as the sun is setting, this palette represents the contrast between the end of one environment, and entering into the entire new one.
while its initial execution didn't hit the mark, its potential was immense. these colors offer a calm, distinctive presence amid the loud hues of the tech industry—perfectly aligning with talespin’s mission to develop human-centric soft skills. my goal is to refine and amplify this palette, creating a grounded, breathable aesthetic that not only stands out but cements talespin as a visionary leader in soft-skills training.
more works
©2025 vy mai. all rights reserved
©2025 vy mai. all rights reserved
©2025 vy mai