gieo
inspiring a sustainable future through the wisdom of vietnamese agriculture
in 2019, while researching my graduation project, i delved into the devastating impact of industrialized agriculture on climate change and public health—and the vital role of natural farming as a sustainable solution.
it also dawned on me that my vietnamese ancestors cultivated a rich agricultural heritage, rooted in thoughtful practices and refined culinary traditions. as globalization reshapes society and younger generations gravitate toward urban corporate life, this invaluable knowledge is quietly slipping away, yet it offers profound answers for today’s generation in their clueless pursuit of a healthy diet and a harmonious way of thriving with nature.
this realization drove me to center my project on natural farming—raising awareness within the vietnamese community and promoting mindful consumption.
year
2019
scope
brand identity / web design
mentor
ms. kieu-anh tran
collaborator
icon design: yên trần
mobile layout support: yên trần
demo video: âu dương tuấn, nguyễn quốc
desktop experience
mobile experience



























