bát tràng museum

national artisanal legacy unfolds in contemporary digital narrative

bát tràng museum is the first private museum in bát tràng village dedicated to ceramics, celebrating the legacy of the national artisan — mr. vũ thắng.

building on m-n associates' branding concept, the goal of the website is to create a contemporary digital experience that reflects the museum’s modern spirit and revitalizes its connection with vietnamese modern generations.

year

2020

scope

web design

client

bát tràng museum

collaborator

branding: m-n associates

typography: m-n associates

imagery: m-n associates

a typographic approach

the custom typeface in the branding concept was crafted to capture the elegance of pottery and ceramic tools, with graceful lines that shine when paired with vietnamese tone marks. 

recognizing its strength, we placed typography at the heart of the digital experience, creating a resonant celebration of craftsmanship.


a typographic approach

the custom typeface in the branding concept was crafted to capture the elegance of pottery and ceramic tools, with graceful lines that shine when paired with vietnamese tone marks. 

recognizing its strength, we placed typography at the heart of the digital experience, creating a resonant celebration of craftsmanship.





notes

i do not own the concept, typography, and photography of this project. this entire unofficial website version was created by me when i worked at m-n associates, and has been revised to exclude any confidential information which hasn't been published on the official website designed by the team. 


notes

i do not own the concept, typography, and photography of this project. this entire unofficial website version was created by me when i worked at m-n associates, and has been revised to exclude any confidential information which hasn't been published on the official website designed by the team. 


©2025 vy mai. all rights reserved

©2025 vy mai