chickadee lab

traditional class meets digital edge

chickadee lab is a vietnamese digital team driven by a firm belief: world-class digital solutions don’t have to come from beyond vietnam’s borders. with immense talent, cultural insight, and creativity, they are setting a new standard from within.

as chickadee lab set its sights on high-profile clients, we defined “classic elegance” as the core concept. the team sought an exclusive sophistication—a refined balance of cultural artistry and thoughtful curation with a clever twist to showcase their work.

year

2022

scope

brand identity / web design

client

chickadee lab

the concept

chickadee lab takes its name from the chickadee—a small yet bold north american songbird known for its curiosity, friendliness, and intricate communication. this spirit mirrors the team’s vision: a sharp, agile, insightful collective of talents delivering culturally rich, smart, and impactful design.

the concept

chickadee lab takes its name from the chickadee—a small yet bold north american songbird known for its curiosity, friendliness, and intricate communication. this spirit mirrors the team’s vision: a sharp, agile, insightful collective of talents delivering culturally rich, smart, and impactful design.

typography

newsreader was chosen as the main typeface for its modern, timeless elegance; a nod to the cool, open north american landscapes where chickadees make their year-round home. this carefully selected typeface establishes a refined, minimal tone for the portfolio. as an open-source google font, it’s lightweight yet impactful, perfectly capturing the brand’s spirit without the need for a custom typeface.


typography

newsreader was chosen as the main typeface for its modern, timeless elegance; a nod to the cool, open north american landscapes where chickadees make their year-round home. this carefully selected typeface establishes a refined, minimal tone for the portfolio. as an open-source google font, it’s lightweight yet impactful, perfectly capturing the brand’s spirit without the need for a custom typeface.


illustrative elements

taking cues from the chickadee’s distinct black cap, eastern ink art techniques was employed to illustrate decorative branches, weaving cultural texture into the portfolio.


illustrative elements

taking cues from the chickadee’s distinct black cap, eastern ink art techniques was employed to illustrate decorative branches, weaving cultural texture into the portfolio.


visual twist

for a visual twist, i created a clean loading animation at the first site’s entry: the chickadee transforms into a minimal dot, which then reappears as a recurring motif across the site, bringing a layer of storytelling and elegance without burdening the site’s load.


visual twist

for a visual twist, i created a clean loading animation at the first site’s entry: the chickadee transforms into a minimal dot, which then reappears as a recurring motif across the site, bringing a layer of storytelling and elegance without burdening the site’s load.


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©2025 vy mai. all rights reserved

vymai.design@gmail.com

vymai.design@gmail.com

linkedin

linkedin

behance

behance

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instagram

©2025 vy mai. all rights reserved

©2025 vy mai